Neuromarketing in Action by Patrick M Georges download in ePub, pdf, iPad
For a phenomenon that is still in its infancy, neuromarketing is now recognized as an important trend in the development of marketing techniques and applications. Bettina Lorenz identifiziert auf foundation einer umfangreichen empirischen Erhebung vier verschieden Typen von Beziehungen zwischen Konsumenten und Marken.
It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Tax will be calculated at the checkout where applicable. Buy now About the book Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. Practical advice on how to appeal to the senses, brain, emotions, memory, subconscious and conscience of your customers is offered and backed up by relevant examples.
He also develops appraisal and consultancy activities for companies in Europe and North America.
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