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Designing and Doing Survey Research by Lesley Andres download in ePub, pdf, iPad

Ask yourself what you will do with the information from each question. When using a grid like the above example the way you lay out the choices will affect the results.

If you are trying to

Doing so can help you spot any problems that did not appear during your testing. Research has not yet provided a clear answer.

Potential participants also must be competent to make a decision regarding participation and must be free from any coercion. This is a good way of targeting a certain section of people and is excellent if you need to ask personal or potentially embarrassing questions. When using numeric rating scales higher numbers should mean a more positive or more agreeing answer.

In one third world market a

More people will complete a shorter questionnaire, regardless of the interviewing method. Surveys of the general population usually will not. These three parts are the question stem e. Be sure any rating scale labels are meaningful.

If you are trying to determine the likely success of a product, the target population may be less obvious. In one third world market, a major factor in the sale of candles was the ability to use the spent wax as floor polish - but the manufacturer only discovered this by a chance remark. Issues of confidentiality are also typically covered in this introduction.

Train staff on appropriate use of data and ethical concerns. This technique will not eliminate habituation, but will ensure that it applies equally to all questions in a series, not just to particular questions near the end of a series.

Do not put two questions into one. If the questions are sensitive in nature, do not have a space for a name.